rubric and standards

You will use the rubric below to grade yourself when you finish each lesson. Include a copy of it when you turn in your work. Download the rubric and keep it on your desktop. Duplicate it each time you need it so that you have a copy of each one you have filled out during the year. Thanks



  1. 1.Describe the work did in this project? Be specific. Use art vocabulary you learned and the elements of art to describe your work.


  1. 2. What new software did you learn? What new tools or processes did you explore?


  1. 3.Why did you give yourself the grades you marked on the rubric? Be specific.


  1. 4.What are your strengths and what are your weaknesses?


  1. 5.Did you love , enjoy, tolerate, hate this project? ARE YOU HAPPY?


What you write here will count on your grade. Dumb answers will lower your grade even if you did brilliant graphic work. Completing this assessment is mandatory. It is good to determine for yourself your weak and your strong points.


Common Core Literacy

I have read all the common core standards for Literacy and have chosen the following to fit into my curriculum


By the end of grade 9, read and comprehend literary nonfiction in the grades 9–10 text complexity band proficiently, with scaffolding as needed at the high end of the range. By the end of grade 10, read and comprehend literary nonfiction at the high end of the grades 9–10 text complexity band independently and proficiently.


Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.


Conduct short as well as more sustained research projects to answer a question

Gather relevant information from multiple authoritative print and digital sources, using advanced searches effectively;


Demonstrate understanding of figurative language. word relationships, and nuances in word meanings.


So what does this mean for my classes? Well, I am still a Visual Literacy teacher and I wish they’d make Common Core Visual Literacy Standards because I believe what I teach is vital and important. But anyway... You will be expected to read what I write and call me on the mistakes I make in my writing - help me clarify what I am writing and I will be expecting you to write clearly and creatively , to use the vocabulary I give you correctly.


And by the way, by the time you are seniors you should be literate. You should be reading complex novels, tech manuals, scientific non fiction and you should be able to hold meaningful discussions about social issues, fine arts, and culture in general. You should be on your way to being an educated person. When I walk by other classrooms, I hear your teachers saying really interesting things. Listen to them and come to my class ready to include what you are learning at school and in the wider world into the work you do here.

the following are the CTE standards for the A and C pathway, graphics. (believe me I am trying to make these understandable and incorporated into your lessons.


Arts and Communications Career Pathway

CORE Standards


Standard

Concept

Benchmark/Performance Indicators

ACO 1.0

Assess the impact the dynamic inter-relationship of media, design and society has on the arts and communication industry.




Inter-relationship

ACO 1.1  Assess the evolution of art forms for their impact on the arts and communication industry.

  1. Correlate art styles to the cultural movements that gave rise to them.

  2. Compare and contrast the influence various art styles have had on the arts and communication industry. 


ACO 1.2  Evaluate the interaction among media, design and society to assess how each influences the other.

  1. Analyze the impact of media and design on personal image.

  2. Analyze the influence media has on perception/bias/opinion.

  3. Examine the influence media has on distribution of information.

  4. Examine the influence media and design have on fulfilling a need in society.


ACO 1.3  Evaluate innovative applications of media and design in society that have impacted the arts and communication industry.

  1. Compare the impact of technological advances on the arts and communication industry.

  2. Analyze the impact virtual communities have on society.

  3. Analyze the political and cultural impact of the creative use and application of media and design.

  4. Examine the influence that trendsetters are able to exert intentionally through the use of media and design.

  5. Compare how successful and unsuccessful creations in media and design influence the industry.

  6. Distinguish creations in media and design for their unintended impact on the industry.


ACO 2.0

Evaluate the response of media and design to meet the changing needs of a market.


Adaptation

ACO 2.1   Analyze how shifts in market affect changes to media and design.

  1. Define a market.

  2. Identify the needs of a market.

  3. Analyze when media and design adaptation is needed to respond to markets.

  4. Examine trends in media and design that addressed the needs of markets.

  5. Research what influenced past trends of media and design in markets to find patterns of influence.


ACO 2.2   Evaluate how changing communication needs of a market are addressed by media and design.

  1. Analyze how communication needs are addressed visually by media and design.

  2. Analyze how communication needs are addressed audibly by media and design.

  3. Analyze how communication needs are addressed by media and design in one of the following areas: digital media, graphic design, animation, broadcast media, web design, gaming.


ACO 2.3  Propose media and design solutions that address the changing needs in global markets.

  1. Identify emerging trends in markets.

  2. Evaluate possible solutions that address the trends and needs in the markets.


ACO 3.0

Evaluate how elements and principles of design are integrated in various media to communicate to a specific audience.



Elements &Principles of Design





ACO 3.1   Analyze how elements and principles of design in various forms of media are applied to communicate to a specific audience.

  1. Identify and examine how the elements of design are applied in visual media:

  2. Space

  3. Line

  4. Color

  5. Shape

  6. Texture

  7. Form

  8. Value


  1. Identify and examine how the principles of design are applied in visual media:

  2. Scale

  3. Proportion

  4. Unity

  5. Balance

  6. Harmony

  7. Contrast

  8. Repetition

  9. Variety

  10. Emphasis


  1. Examine various visual media for the application of the Gestalt principle in communicating to a target audience using:

  2. Similarity

  3. Continuation

  4. Closure

  5. Proximity

  6. Figure and ground


ACO 3.2    Critique how the effective integration of elements and principles of design within a variety of medium impact target audiences.

  1. Analyze selected media and the use of positive blending techniques of multiple elements and principles of design and their impact on target audience.

  2. Analyze selected media and the use of conflicting blending of techniques multiple elements and principles of design and their impact on target audience.


ACO 3.3   Apply elements and principles of design to clarify, focus, or enhance a message or concept for a target audience.

  1. Compare and contrast how elements and principles of design are used to communicate an idea to a specific audience.

  2. Identify and differentiate target audiences.

  3. Define and select target audience.

  4. Analyze how a single message can affect audiences differently.

  5. Apply elements and principles of design in a particular medium to develop messages to elicit specific responses for a targeted audience.


ACO 4.0

Use effective communication techniques to facilitate positive outcomes.

Communication

  1. Collaboration

ACO 4.1    Devise communication strategies to promote individual accountability and team success.

  1. Identify team members that would lead to positive outcomes which includes client.

  2. Recognize the traits, skills, and differences among individuals that lead to effective collaboration.

  3. Use the strengths of each team member to meet goals and to facilitate positive outcomes.

  4. Explain the relationship between individual/group behavior and the following: project deadline, leadership style, morale, productivity, roles and responsibilities to identify strategies needed to facilitate positive outcomes.

  5. Demonstrate active listening to engage in effective communication.

  6. Use constructive criticism to facilitate positive outcomes.

  7. Demonstrate how to receive, give and engage in appropriate constructive criticism.


  1. Interpersonal Communication

ACO 4.2    Use effective oral, written, and non-verbal communication skills to facilitate positive interactions.

  1. Demonstrate proper oral, written, and presentation skills to convey a message.

  2. Assess how the appropriate use of oral, written, and non-verbal communication creates a more positive environment.

      1. Inclusive vs. exclusive language

      2. Focus on solutions oriented approach

      3. Focus on building trust through honesty and integrity

      4. Demonstrate respect, tact, listening and patience

  3. Compare and contrast appropriate professional behavior and social interaction skills while interacting with different audiences, management, coworkers, or clients in various work environments to adapt to diverse situations and promote positive outcomes.

  4. Evaluate the importance of both first and lasting impressions to maintain professional relationships in

            1. Appearance

            2. Body language

            3. Appropriate speaking volume and tone

            4. Appropriate language



  1. Client Interaction

ACO 4.3     Apply appropriate interpersonal skills to establish positive and sustained relationships with clients.

  1. Apply communication strategies to elicit customer need and expectations.

  2. Ask questions

  3. Clarify

  4. Confirm information

  5. Examine and implement professional behavior that  provides excellent service to build and sustain positive relationships with clients.

  6. Responsiveness – respond quickly to inquiries, anticipate and communicate needs

  7. Accountability – meet deadlines, follow through on agreements

  8. Consistent dialogue – regular meetings

  9. Responsibility – identify opportunities, rectify problem situations


ACO 5.0

Create a deliverable using  problem-solving techniques  to address client needs or target audience.







Areas of Production

ACO 5.1   Apply problem-solving techniques to create deliverables that address the needs of a client or target audience.

  1. 1.EMPATHIZE with the target market to understand who they are, what they want/need.

  2. 2.DEFINE the issue that needs to be solved or goal that needs to be met.

  3. 3.RESEARCH the target market, history of issue, past examples that met goals and obtain client’s opinion.

  4. 4.FORMULATE IDEAS that lead to solutions using tools and techniques that may include the following:

    1. a.Brainstorming/Mind Mapping

    2. b.Word Association

    3. c.Thumbnail Sketching

  5. 5.EXPERIMENT to combine, expand and refine ideas; create multiple drafts; obtain feedback from client/target market/others.

  6. 6.SELECT the response that meets target market’s needs.

  7. 7.DEVELOP an implementation plan to create product or service.

  8. 8.DESIGN a product or service.

  9. 9.EVALUATE to gather feedback from target market, client and others to determine if solution met goal.

  10. 10.REVISE/ADAPT plans to changing resources, criteria or objectives.

ACO 6.0

Adhere to laws, regulations and ethical codes to ensure professional integrity in the creation of products and services.

Legal and Ethical Issues

ACO 6.1    Analyze the use of copyright and proprietary information in arts and communication to facilitate responsible, legal and ethical behavior.

  1. Examine steps for securing permission to use copyrighted materials for use in print and/or broadcast media that are in accordance with the laws to prevent legal consequences.

  2. Distinguish when and how credit is given for original content

  3. Apply proper credit for use of copyrighted material once permission is granted

  4. Distinguish when information is proprietary and determine the constraints regarding its use.

  5. Demonstrate how credit is given for use of proprietary information

  6. Apply proper credit for use of proprietary information

  7. Examine the guidelines defining Fair Use to determine how and if copyrighted material can be used.

  8. Identify the purpose and character of the use

  9. Identify the nature of the copyrighted work

  10. Identify the amount and substantiality of the portion used

  11. Identify the effect of the use upon the potential market



ACO 6.2   Examine ethical issues in arts and communications to make appropriate decisions related to clients, co-workers and society.

  1. Apply general codes of ethics to maintain professionalism.

  2. Maintain confidentiality

  3. Put client’s best interest first

  4. Conflict of interest is absent

  5. Balanced coverage

  6. Keep out personal biases

  7. Analyze how ethical issues of arts and communication impact the industry.

  8. Impact of Internet on society

  9. Public right to know vs. individual right to privacy

  10. Censorship

  11. Use/influence of mass media


  1. Assess the balance between transparency and maintaining confidentiality.



ACO 7.0

Integrate safe and healthy practices to promote workplace efficiency and productivity.

Safety & Health

ACO 7.1     Analyze the beneficial effects that safe and healthy work habits have on productivity that improve workplace efficiency.

  1. Identify and assess different work environments that promote safe and healthy work habits which positively effects productivity and efficiency.


ACO 7.2     Apply practices to  maintain a safe and healthy work environment in relation to careers in the Arts and Communication Pathway.

  1. Identify and assess potential safety concerns to self and others to ensure a safe working environment.  Safety concerns may include:

  2. Stress/Burnout

  3. Material/Chemicals

  4. High Risk Activity/Injuries

  5. Proper Handling of Tools/Equipment

  6. Hostile work environment

  7. Explain the purpose and function of Occupational Safety and Health Administration (OSHA), Material Safety Data Sheet (MSDS), Hawaii Occupational Safety and Health (HIOSH) to understand the guidelines for workplace safety.

  8. Utilize effective processes and techniques to prevent injury or illness in the work environment.








STANDARDS FOR GRAPHIC DESIGN.

Standard

Concept

Benchmarks / Performance Indicators

ALG 1.0


Evaluate the evolution of graphic design for its dynamic relationship to society.



Society

ALG 1.1

Assess the influence of society on the evolution of graphic design.

  1. Examine the role and purpose of graphic design in society.

  2. Analyze how advances in society have affected the graphic design industry.


ALG 1.2

Assess the use of graphic design to communicate messages or influence society.

  1. Analyze how graphic design is used to alter or modify an existing message.

  2. Compare and contrast the uses of graphic design in differentiating similar products.

  3. Evaluate how graphic design directly and indirectly influences society.

    1. Assess graphic design use in educational material and information graphics.

    2. Assess graphic design use in promotional material for products, services or ideas.

    3. Analyze graphic design as a propaganda tool.


ALG 1.3

Assess the use of graphic design to elicit desired responses.

  1. Examine common responses to the use of graphic design.

  2. Research societal preferences and aversions among a variety of audiences.

  3. Correlate the influence personal psychology and prior experiences have on the perception of presented media.


ALG 2.0


Comply with legal and ethical practices in the creation and distribution of graphic design to facilitate the protection of developers and consumers.

Ethical

ALG 2.1

Anticipate ethical issues found in graphic design to make appropriate decisions related to clients, co-workers, and society.

  1. Adhere to ethical standards that maintain the professionalism between designers, clients, coworkers, and vendors.

    1. Examine the importance of confidentiality within the graphic design industry.

    2. Compare the priorities of personal and client interests.

    3. Recognize conflicting interests between graphic designer and their clients.

    4. Analyze the effect of personal biases on professionalism.


Legal

ALG 2.2

Evaluate legal issues related to the creation and use of graphic design to minimize the risk of consequences.

  1. Apply laws that govern the creation of original content.

  2. Analyze the purpose and proper use of proprietary information.

  3. Assess significant legal and ethical policies related to the field of graphic design.

    1. Distinguish original content from sourced material.

    2. Determine appropriate methods of attributing credit for sourced material.

    3. Examine methods of securing permission to use copyrighted materials.

    4. Review the Digital Millennium Copyright Act (DMCA).

  4. Compare and contrast the legality and morality of creative choices that are involved in the production of graphic media.

    1. Contrast legal and ethical boundaries used to incorporate the work of others through the following “Fair Use” guidelines.

      1. -The purpose and character of the use.

      2. -The nature of the copyrighted work.

      3. -The amount and substantiality of the portion used.

      4. -The effect of the use upon the potential market.

    2. Determine consequences or ramifications that result from legal or ethical based choices.


ALG 3.0


Evaluate the use of graphic design theory to convey specific messages.

Messaging

ALG 3.1

Assess the application of graphic design elements, principals, and techniques to determine their effect on design and messaging.

  1. Evaluate the use of design elements within a composition.

    1. Distinguish basic geometric visual concepts used in graphic design such as space, line, and shape.

    2. Examine the tactile or visual use of texture in graphic design.

    3. Analyze the significance of color and color theory to graphic design.

      1. -Examine the influence of hue, tone, and shade on design and messaging.

      2. -Correlate the use of color models and systems (i.e., RGB, CMYK, and Pantone) to the various mediums they are used.

      3. -Examine the effect of analogous and complimentary colors on graphic design.

    4. Evaluate visual elements that purposefully interact to convey a message in a graphic design.  (Illustration, graphic icons, photography, effects, image quality, etc.)

  2. Assess the use of design principals to convey various messages.

    1. Review how composition and gestalt principles are applied to graphic design.

    2. Explain how messages can be changed depending on the arrangement of text and images (what comes first, what comes next, hierarchy, size).

    3. Compare and contrast various design principles used in a graphic design process.

  3. Evaluate the use of tools and techniques that facilitate the production of graphic design.

    1. Examine computer based image synthesis and manipulation tools.

    2. Examine photographic techniques that convey realism and illustrate symbolic imagery.

    3. Analyze the role of typography in graphic design.

      1. -Analyze how typographic characteristics affect the selection of appropriate typefaces.

      2. -Analyze the use of typography to convey direct and indirect messages.

      3. -Compare and contrast how different typography influences the outcome of design. (E.g. mood, era reference, legibility/readability).

      4. -Apply typography in a manner that enhances design objectives or goals.

    4. Assess the use of structural and organizational techniques in graphic design for its impact on planning and organizing ideas and information.

      1. -Analyze how grid systems are used in layout design for the planning and organizing of ideas and information.

      2. -Examine the influence of alignment on the visual impact of elements.

      3. -Compare the use of hierarchy, grouping and chunking to communicate information.


ALG 4.0


Synthesize graphic design techniques to produce a message or concept that addresses the needs of a client.

Production

ALG 4.1

Develop a message, idea, or narrative concept that addresses client needs.

  1. Examine design choices that target a specific audience or perspective.

    1. Identify an audience or perspective to target project designs.

    2. Research preferences and aversions of the target perspective.

  2. Manage potential risks associated with various design choices.

    1. Assess legal, ethical, and market-based risks to project goals.

    2. Determine appropriate production responses to project concerns or risks.

  3. Refine project concepts from a review of existing criteria.


ALG 4.2

Create or acquire pre-production assets for a graphic design product that addresses client needs.

  1. Create a design brief to identify design goals.

  2. Outline design concepts that target a specific audience or perspective.

  3. Create draft imagery to assist in the visualization of a complete project.

  4. Review and refine design concepts.


ALG 4.3

Create a graphic design product from budgeted resources that addresses client needs.

  1. Organize available resources to address project criteria.

    1. Identify the scope, time, and budget required to address project goals.

    2. Correlate appropriate production methods to project criteria.

  2. Apply techniques and theory to the creation of a graphic design product.

  3. Apply a review or revision process to address and adapt to changing criteria or resources.

  4. Critique and revise a graphic design product to improve content quality.


Collaborate

ALG 4.4

Collaborate with others to meet design objectives.

  1. Breakdown the development process to expedite the division of labor.

  2. Define the various roles required to achieve project goals.

  3. Fulfill a productive team role to achieve project deadlines and goals.

  4. Collaborate with others to improve or revise design object in the revision process.

  5. Devise communication strategies to promote individual accountability and team success.

    1. Demonstrate active listening to engage in effective communication.

    2. Implement appropriate constructive criticism to facilitate positive outcomes.

    3. Demonstrate how to receive, give and engage in appropriate constructive criticism.


ALG 4.5

Apply appropriate interpersonal skills to establish positive and sustained relationships with clients.

  1. Apply communication strategies to elicit customer need and expectations.

    1. Ask questions, clarify, confirm information

  2. Examine and implement professional behavior that provides excellent service to build and sustain positive relationships with clients.

    1. Responsiveness – respond quickly to inquiries, anticipate and communicate needs

    2. Accountability – meet deadlines, follow through on agreements.

    3. Consistent dialogue – regular meetings

    4. Responsibilities – identify opportunities, rectify problem situations.


ALG 5.0


Apply ergonomic work practices to enhance safety and create an optimal working environment in the graphics design industry.

Safety & Health

ALG 5.1

Anticipate potential health and wellness concerns while working in graphic design to enhance workplace safety and efficiency.

  1. Examine the impact personal health and well being have had on the graphic design industry.

  2. Research health and wellness concerns involving graphic design tools and technology.

  3. Recognize common health risks associated within the graphic design industry.

    1. Review the heath effects of a sedentary lifestyle.

    2. Identify work habits that can lead to repetitive stress injuries.

    3. Examine work behaviors that may lead to medical conditions such as fatigue, asthenopia, neck or back strain.

  4. Apply ergonomic solutions to health and wellness concerns.

    1. Locate the proper application of breaks and rest periods.

    2. Subdivide work habits that lead to repetitive stress injuries.

    3. Use visual rest techniques to reduce eyestrain.